Member for Mildura, Peter Crisp today announced a new partnership between the Victorian Coalition Government through Tourism Victoria and Federation Square to show off Victoria’s Murray region in the heart of Melbourne, in a series of short films to be screened over the next year.
The initiative will see Victoria’s regions broadcast to Melburnians and domestic and international visitors four times a day from July. The videos will focus on a different Tourism Victoria campaign region each month, and will be shown across both Federation Square’s Big Screen and The Atrium.
Federation Square received more than two million visitors last year alone, making it the most visited attraction in Melbourne and presenting a fantastic opportunity to connect with interstate and international visitors and increase awareness of regional Victorian destinations.
The video featuring the Murray will be shown at Federation Square during February 2013.
The initiative supports the Coalition Government’s commitment to regional tourism, which includes ensuring the dispersal of visitors across the regions and growing the state’s $15.3 billion tourism industry.
“Whether it’s the mighty Murray’s world famous steam paddlers, award-winning slow food and locally produced wine – all of the region’s hospitality and charm will be served up to Melbourne commuters and visitors courtesy the Big Screen in Federation Square.” Mr Crisp said.
“Interstate and international visitors will be able to benefit from the recently announced new direct air service to Mildura – with Mildura serving as an tourism hub for the many Murray-based destinations and attractions that will be profiled in the month-long broadcast.”
The latest International Visitor Survey for the year to March 2012 shows international visitor expenditure grew by 19.9 per cent to $355 million in regional Victoria. Domestic visitor expenditure in regional Victoria increased 2.5 per cent to $4.5 billion in the year to March 2012.